Despite their success in the photographic industry, the Stanley twins’ attention turned to new horizons by 1896, when experiments with horseless carriages (the earliest automobiles) took the public stage. After seeing internal-combustion and electric cars at the Brockton fair in 1896, F.E. decided that he could build a better car, powered by steam. Working with F.O., he began designing a vehicle that would allow him to “ride together side by side” with his wife, and in 1902, the Stanley Motor Carriage Company was born.

Stanley Logo

The Stanley logo from a 1916 Stanley Motor Carriage Co. sales catalog. (Marshall Steam Museum Archives)